FOR SALE BY OWNER ALTERNATIVE

MLS EXPOSURE WITHOUT GOING IT ALONE

Before taking on pricing, marketing, negotiations and paperwork yourself, compare FSBO with full-service representation for a flat $4,995 listing fee.

FSBO puts every job on the seller

The homeowner becomes the pricing strategist, photographer, marketer, showing coordinator, negotiator and transaction manager. A mistake in any area can cost more than the fee you hoped to save.

What Michael's service includes

  • Local pricing strategy and comparative market analysis
  • Professional photography and drone photography where appropriate
  • MLS entry and broad online marketing
  • Showing coordination and buyer feedback
  • Offer, inspection and appraisal guidance
  • Contract negotiation and support through closing

MLS-only versus full service

An entry-only service may put the property in MLS while leaving questions, disclosures, scheduling, negotiations and deadlines to the seller. Michael's program combines savings with professional representation.

Important fee detail

The $4,995 is the listing-side fee. Buyer-broker compensation, closing costs and other transaction expenses are separate and negotiable where applicable.

Questions to ask an MLS-only provider

  • Who handles buyer inquiries and showing requests?
  • Who prepares or reviews counteroffers and monitors contract dates?
  • Are photography, changes and cancellation included in the advertised fee?
  • Who helps negotiate inspection requests or an appraisal shortfall?
  • What additional fees could apply at closing?

Already started selling on your own?

Bring your current advertising, any buyer conversations, showing feedback and any signed agreements to the consultation. Discuss existing commitments before changing how the home is represented. Michael can explain the full-service $4,995 listing option and prepare a market analysis to help you evaluate the next step.

Plan for the work beyond finding a buyer

Whether you sell independently or hire representation, you still need to prepare the home for photography and showings, evaluate the written offer and manage the steps from contract to closing. Use these checklists to identify where you want professional help.

Be generous with your family, not your equity.